{"id":4850,"date":"2024-01-06T17:31:28","date_gmt":"2024-01-06T16:31:28","guid":{"rendered":"https:\/\/entityx.codefellas.io\/?p=4850"},"modified":"2026-08-26T14:03:45","modified_gmt":"2026-08-26T12:03:45","slug":"data-privacy-update-how-to-boost-your-marketing-performance-in-2024","status":"publish","type":"post","link":"https:\/\/entityx.com\/en\/insights\/data-privacy-update-how-to-boost-your-marketing-performance-in-2024\/","title":{"rendered":"Data Privacy Update: How to boost your marketing performance in 2024"},"content":{"rendered":"

 <\/p>\r\n\r\n\r\n\r\n

\"\"\r\n
Daniela Wendler<\/mark><\/strong><\/em>
Associate Growth Consultant <\/mark><\/strong><\/em><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

 <\/p>\r\n\r\n\r\n\r\n

 <\/p>\r\n\r\n\r\n\r\n

Consumers, governments, and companies are becoming increasingly protective of their data. By the end of 2024, an estimated 75% of the global population will have their personal data protected by modern privacy regulations. Marketers who have relied on the availability of data must adapt and comply.<\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

 <\/p>\r\n\r\n\r\n\r\n

One trend that has already emerged is the blocking of third-party cookies. Apple rolled out this feature in Safari 13.1, Firefox followed with \"Total Cookie Protection\" in 2022, and Chrome may follow in 2024. So, what can marketers do?<\/p>\r\n\r\n\r\n\r\n

To continue collecting data, first-party data will become more important. A BCG survey showed that marketers who effectively use first-party data can generate twice as much revenue as those who don't. First-party data is personal user data that companies collect and own themselves. It can still be collected and used by companies to track their users' interactions with their webpages and target them with advertisements.<\/p>\r\n\t\t

\n\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tIs there a topic, we can help you with?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGet in touch now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\r\n

 <\/p>\r\n\r\n\r\n\r\n

With first-party data, marketers can still:<\/h2>\r\n\r\n\r\n\r\n
    \r\n
  • Map the customer journey and identify the steps that consumers take until conversion<\/li>\r\n\r\n\r\n\r\n
  • Link data from all the different user touchpoints with the brand<\/li>\r\n\r\n\r\n\r\n
  • Optimize the customer experience<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n

    However, there are also challenges connected to first-party data. Companies need to be able to integrate their customer data well across all platforms and make it available in a comprehensive manner.<\/p>\r\n\r\n\r\n\r\n

    \r\n
    \"\"<\/figure>\r\n<\/figure>\r\n\r\n\r\n\r\n

    On many platforms, you can already use your first-party data. For example, Google and Meta allow you to create audiences based on your first-party data, making it possible to retarget your customers with targeted ads.<\/p>\r\n\r\n

     <\/p>\r\n

     <\/p>\r\n\r\n

    \n

    \n

    Points table<\/h3>\n \n \n \n \n \n \n \n
    \n S.No <\/td>\n \n Month <\/td>\n \n Value <\/td>\n <\/tr>\n \n \n
    \n 1 <\/td>\n \n January 2026 <\/td>\n \n 100 <\/td>\n <\/tr>\n
    \n 2 <\/td>\n \n February 2026 <\/td>\n \n 98 <\/td>\n <\/tr>\n
    \n 3 <\/td>\n \n March 2026 <\/td>\n \n 120 <\/td>\n <\/tr>\n <\/tbody>\n \n <\/table>\n <\/div>\n\n <\/p>\r\n\r\n

    Unsere Fashion-Expertin empfiehlt:
    <\/strong>\u201cStimme die Farbe deiner Schuhe auf deinen G\u00fcrtel ab. Das gibt deinem Outfit eine optische Ruhe und zeigt, dass du Details im Griff hast.\u201d – Vorname Nachname
    <\/strong><\/p>\r\n\r\n

    Here are some tips for using first-party data effectively:<\/h2>\r\n\r\n\r\n\r\n
      \r\n
    • Collect data with consent. Make sure you have your customers' permission to collect and use their data.<\/li>\r\n\r\n\r\n\r\n
    • Be transparent about how you use data. Tell your customers what data you collect and how you use it.<\/li>\r\n\r\n\r\n\r\n
    • Give customers control over their data. Allow customers to opt out of data collection and to access and delete their data.<\/li>\r\n\r\n\r\n\r\n
    • Use data to personalize your marketing. Use first-party data to create targeted marketing campaigns that are relevant to your customers' interests.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n

      By following these tips, you can leverage first-party data to enhance your marketing results and uphold privacy regulations.<\/p>\r\n\n

      \n

      Mountains table<\/h3>\n \n \n \n \n \n \n \n
      \n S.No <\/td>\n \n Name <\/td>\n \n Height <\/td>\n <\/tr>\n \n \n
      \n 1 <\/td>\n \n Mount Everest <\/td>\n \n 8,848.86 m <\/td>\n <\/tr>\n
      \n 2 <\/td>\n \n K2 <\/td>\n \n 8,611 m <\/td>\n <\/tr>\n
      \n 3 <\/td>\n \n Kangchenjunga <\/td>\n \n 8,586 m <\/td>\n <\/tr>\n <\/tbody>\n \n <\/table>\n <\/div>\n\n \r\n
      \n

      Morbi commodo dolor sed tortor gravida<\/p>\n \n

      \n „Morbi commodo dolor sed tortor gravida molestie. Integer tristique egestas ligula, at luctus mauris fermentum at. Integer id enim a dolor mattis suscipit. Lorem ipsum dolor sit amet“ –\u00a0 consectetur adipiscing elit. <\/div>\n <\/div>","protected":false},"excerpt":{"rendered":"

      Datenschutz-Update: Wie Sie Ihre Marketing-
      performance im Jahr 2024 steigern<\/p>","protected":false},"author":11,"featured_media":13120,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-4850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikel"],"acf":[],"yoast_head":"\nDatenschutz-Update 2024: Marketingperformance steigern | entity x\u00ae<\/title>\n<meta name=\"description\" content=\"Bis Ende 2024 werden sch\u00e4tzungsweise 75 % der Weltbev\u00f6lkerung ihre pers\u00f6nlichen Daten durch moderne Datenschutzbestimmungen sch\u00fctzen lassen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entityx.com\/en\/data-privacy-update-how-to-boost-your-marketing-performance-in-2024\/\" \/>\n<meta property=\"og:locale\" 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