{"id":5037,"date":"2026-03-11T17:17:40","date_gmt":"2026-03-11T16:17:40","guid":{"rendered":"https:\/\/entityx.codefellas.io\/?post_type=projects&p=5037"},"modified":"2026-03-11T17:17:41","modified_gmt":"2026-03-11T16:17:41","slug":"megabad","status":"publish","type":"projekte","link":"https:\/\/entityx.com\/en\/projekte\/megabad\/","title":{"rendered":"Megabad"},"content":{"rendered":"\t\t
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Megabad<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Strategie zur Erh\u00f6hung von Marketing-Effizienz und Wettbewerbsf\u00e4higkeit<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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95%<\/div>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tZielgruppenerreichung<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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22%<\/div>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tGesteigerte Budget-Effizienz<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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6<\/div>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tdurchgef\u00fchrte Brand-Lift-Studien <\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Projekt<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Das Jahr 2022 stellte f\u00fcr Megabad eine gro\u00dfe Herausforderung dar, insbesondere aufgrund eines Umsatzr\u00fcckgangs im zweiten Quartal, der in den folgenden Quartalen kompensiert werden musste. Eine signifikante Budgeterh\u00f6hung konnte nicht den gew\u00fcnschten Umsatzzuwachs erzielen, was auf Ineffizienzen in der Budgetverteilung hindeutete. Zudem war das Marketing-Team von Megabad schlank aufgestellt, um die gew\u00fcnschte Marketingeffektivit\u00e4t zu erzielen. \n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Zielsetzung<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Zun\u00e4chst bestand unsere Aufgabe darin, in der \u00dcbergangsphase, bis zu dem Zeitpunkt an dem der Kunde einen Head of E-Com gefunden und eingestellt hatte, Adhoc Ma\u00dfnahmen umzusetzen, um die Targets von Q4 2022 zu erreichen. In Q1 2023 wurden wir dann mit der Umsetzung eines Marketing Audits und der Umsetzung der identifizierten Optimierungspotentiale zur Steigerung von Effizienz und Effektivit\u00e4t Marketingma\u00dfnahmen betraut.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Ansatz<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Zu Beginn unserer Zusammenarbeit \u00fcbernahmen wir Ende Q4 im Rahmen einer Interimsl\u00f6sung die Koordination des Paid Marketing von Megabad. Hierbei skalierten wir in k\u00fcrzester Zeit die Pushmarketing Kan\u00e4le, um Megabad abseits von klassischer Trafficquellen von Badshops, wie Preissuchmaschinen und Google Ads, sichtbarer zu machen. Wir unters\u00fctzten das Management von Megabad im Recruiting eines Head of E-COM. In Q1 2023 f\u00fchrten wir ein \u00fcbergreifendes strategisches Audit durch um das Marketing sowie dahinterliegende organisatorische Setup n\u00e4her zu beleuchten und Optimierungspotenziale aufzuzeigen.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Ergebnis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Im Rahmen unserer Zusammenarbeit standen wir dem Management und Marketing Team von Megabad mit dedizierten Experten zur im Daily Business sowie verschiedenen Projekten zur Seite. Die Projektarbeit dabei war vielf\u00e4ltig von Marketplace Strategien, zu einem SEA-Projekt bis hin zur strategischen Beratung bei der Einf\u00fchrung eines Data Warehouses. Abseits des Projektgesch\u00e4fts unterst\u00fctzen wir Megabad seit Beginn der Zusammenarbeit als strategischer Partner in der Paid Mix Ausrichtung und nehmen zudem das operative Management einzelner Kan\u00e4le die Paid Social, Display und SEA ein.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Wobei k\u00f6nnen wir Ihnen helfen?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Portrait\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Andr\u00e9 Vieregge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Managing Director<\/p>\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tJetzt Kontakt aufnehmen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Strategy development to increase marketing efficiency and competitiveness in e-commerce.<\/p>","protected":false},"featured_media":5042,"parent":0,"template":"elementor_header_footer","project-categories":[12],"class_list":["post-5037","projekte","type-projekte","status-publish","has-post-thumbnail","hentry","project-categories-lead-generation"],"yoast_head":"\nMegabad: Strategie zur Erh\u00f6hung der Marketingeffizienz | entity x\u00ae<\/title>\n<meta name=\"description\" content=\"Case: Skalierung von Paid Marketing, Marketing Audit und Interim-Management zur Verbesserung von Effizienz und Umsatz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entityx.com\/en\/projekte\/megabad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Megabad: Strategie zur Erh\u00f6hung der 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