{"id":5056,"date":"2026-03-11T17:24:49","date_gmt":"2026-03-11T16:24:49","guid":{"rendered":"https:\/\/entityx.codefellas.io\/?post_type=projects&#038;p=5056"},"modified":"2026-03-11T17:24:50","modified_gmt":"2026-03-11T16:24:50","slug":"mercedes-benz","status":"publish","type":"projekte","link":"https:\/\/entityx.com\/en\/projekte\/mercedes-benz\/","title":{"rendered":"Mercedes-Benz"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5056\" class=\"elementor elementor-5056\" data-elementor-post-type=\"projekte\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61de8a4b e-flex e-con-boxed e-con e-parent\" data-id=\"61de8a4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-518c30c elementor-widget elementor-widget-heading\" data-id=\"518c30c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Mercedes-Benz<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77a87b9c elementor-widget elementor-widget-heading\" data-id=\"77a87b9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Lead-Generierungs-Strategie f\u00fcr die Mercedes-Benz B2B-Connect Ersatzteilplattform<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50aaa7d e-con-full e-flex e-con e-parent\" data-id=\"50aaa7d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-384d42fe e-flex e-con-boxed e-con e-parent\" data-id=\"384d42fe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:10,&quot;sticky_effects_offset&quot;:10,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4e0d47f8 e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"4e0d47f8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-46eac152 e-con-full e-flex e-con e-child\" data-id=\"46eac152\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49713bb9 elementor-widget elementor-widget-heading\" data-id=\"49713bb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">+1<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b17df16 elementor-widget elementor-widget-heading\" data-id=\"7b17df16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Marketingstrategie  entwickelt<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f280c48 e-con-full e-flex e-con e-child\" data-id=\"3f280c48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13acba07 elementor-widget elementor-widget-heading\" data-id=\"13acba07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">+12<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-431ad5be elementor-widget elementor-widget-heading\" data-id=\"431ad5be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Analytics Reports erstellt<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a2ceb7d e-con-full e-flex e-con e-child\" data-id=\"5a2ceb7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73c505f1 elementor-widget elementor-widget-heading\" data-id=\"73c505f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">+1<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70ca8758 elementor-widget elementor-widget-heading\" data-id=\"70ca8758\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">SEO Audit durchgef\u00fchrt<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3162f1a9 e-flex e-con-boxed e-con e-parent\" data-id=\"3162f1a9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4ea38764 e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"4ea38764\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5da90542 e-con-full e-flex e-con e-child\" data-id=\"5da90542\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68026621 elementor-widget elementor-widget-heading\" data-id=\"68026621\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Projekt<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46eaab22 e-con-full e-flex e-con e-child\" data-id=\"46eaab22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cbda5f9 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"3cbda5f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Im Zuge des Launches der B2B-Connect-Plattform zielte Mercedes-Benz darauf ab unabh\u00e4ngige Werkst\u00e4tten als Partner zu gewinnen. Um dies zu gew\u00e4hrleisten beauftrage Mercedes-Benz entity x\u00ae mit der Entwicklung einer Marketingstrategie, um entsprechende Leads f\u00fcr die Plattform zu generieren. Die Herausforderung bestand darin, eine z\u00f6gerliche Zielgruppe zu aktivieren und kreative Anreize f\u00fcr einen Wechsel hin zur digitalen Plattform zu schaffen.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16da4926 e-flex e-con-boxed e-con e-parent\" data-id=\"16da4926\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:10,&quot;sticky_effects_offset&quot;:10,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2ee3b498 e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"2ee3b498\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-16aa9be8 e-con-full e-flex e-con e-child\" data-id=\"16aa9be8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-278822d6 elementor-widget elementor-widget-heading\" data-id=\"278822d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Zielsetzung<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e3c3bc6 e-con-full e-flex e-con e-child\" data-id=\"1e3c3bc6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7260cdba elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"7260cdba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Die konkrete Zielsetzung des Projektes bestand in der Generierung von neuen Plattform-Registrierungen, sowie der darauffolgenden Erh\u00f6hung der Plattform-Aktivit\u00e4ten und Transaktionen. Zudem wurden wir damit beauftragt ein Marketing-Playbook zu entwickeln, das globale Anwendung finden sollte.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e6912a5 e-flex e-con-boxed e-con e-parent\" data-id=\"6e6912a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-382fe838 e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"382fe838\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5e9a80c7 e-con-full e-flex e-con e-child\" data-id=\"5e9a80c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8463ad5 elementor-widget elementor-widget-heading\" data-id=\"8463ad5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ansatz<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d409682 e-con-full e-flex e-con e-child\" data-id=\"7d409682\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e2b9154 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6e2b9154\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Um dies zu gew\u00e4hrleisten wurden im ersten Schritt die Plattformdaten analysiert, um auf Basis der aktuellen User ein tiefgreifendes Verst\u00e4ndnis f\u00fcr die Zielgruppe zu entwickeln. Darauf aufbauend entwickelten wir eine kanal\u00fcbergreifende Lead-Generation Strategie. Im ersten Schritt legten wir den Fokus auf ein Matching von Kundenerwartungen mit den Plattform-USPs, als Grundlage f\u00fcr die Entwicklung von Ansprache-Hypothesen. Diese wurden im nachfolgenden Schritt, im Rahmen eines Piloten, auf dem italienischen Markt getestet. Das Pilotprojekt umfasste das Setup der Marketingkan\u00e4le, die Entwicklung von Werbekonzepten und die Analyse der Kampagnenperformance.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11a3e45f e-flex e-con-boxed e-con e-parent\" data-id=\"11a3e45f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-16b9c95b e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"16b9c95b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-57538c84 e-con-full e-flex e-con e-child\" data-id=\"57538c84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f51c74e elementor-widget elementor-widget-heading\" data-id=\"f51c74e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ergebnis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5808a361 e-con-full e-flex e-con e-child\" data-id=\"5808a361\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-410405c2 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"410405c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Wir lieferten Mercedes-Benz ein Playbook zur Neukundengewinnung f\u00fcr die B2B Connect Plattform. Es beinhaltete Kanal-Mix- sowie Datenaktivierungsstrategie und Kommunikationsempfehlungen. Auf Basis dieses Playbooks startete Mercedes-Benz, das Pilotprojekt mit gro\u00dfem Erfolg auf dem italienischen Markt. Dieses Projekt diente als Grundlage f\u00fcr die Best\u00e4tigung der aufgestellten Kernhypothesen und zur Vorbereitung auf die globale Einf\u00fchrung.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9c6625 e-flex e-con-boxed e-con e-parent\" data-id=\"c9c6625\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e31f6fe e-con-full e-flex e-con e-child\" data-id=\"e31f6fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30403652 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading\" data-id=\"30403652\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wobei k\u00f6nnen wir Ihnen helfen?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff77950 e-con-full e-flex e-con e-child\" data-id=\"ff77950\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74bad5d9 elementor-widget elementor-widget-image\" data-id=\"74bad5d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/entityx.com\/wp-content\/uploads\/2023\/12\/Andre-1-scaled.webp\" class=\"attachment-full size-full wp-image-19671\" alt=\"Portrait von Andr\u00e9 Vieregge\" srcset=\"https:\/\/entityx.com\/wp-content\/uploads\/2023\/12\/Andre-1-scaled.webp 1920w, https:\/\/entityx.com\/wp-content\/uploads\/2023\/12\/Andre-1-300x300.webp 300w, https:\/\/entityx.com\/wp-content\/uploads\/2023\/12\/Andre-1-1024x1024.webp 1024w, https:\/\/entityx.com\/wp-content\/uploads\/2023\/12\/Andre-1-150x150.webp 150w, https:\/\/entityx.com\/wp-content\/uploads\/2023\/12\/Andre-1-768x768.webp 768w, https:\/\/entityx.com\/wp-content\/uploads\/2023\/12\/Andre-1-1536x1536.webp 1536w, https:\/\/entityx.com\/wp-content\/uploads\/2023\/12\/Andre-1-12x12.webp 12w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a3b1870 e-flex e-con-boxed e-con e-parent\" data-id=\"7a3b1870\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-270a8715 elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"270a8715\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-616626c3 e-flex e-con-boxed e-con e-child\" data-id=\"616626c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-30fd59dc e-flex e-con-boxed e-con e-child\" data-id=\"30fd59dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8fd3a7b elementor-widget elementor-widget-heading\" data-id=\"8fd3a7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Andr\u00e9 Vieregge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-102b8697 elementor-widget elementor-widget-heading\" data-id=\"102b8697\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Managing Director<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41548f12 elementor-widget elementor-widget-button\" data-id=\"41548f12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Jetzt Kontakt aufnehmen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Developing a lead generation strategy for the B2B-Connect spare parts platform to engage a previously hesitant audience.<\/p>","protected":false},"featured_media":5059,"parent":0,"template":"elementor_header_footer","project-categories":[12],"class_list":["post-5056","projekte","type-projekte","status-publish","has-post-thumbnail","hentry","project-categories-lead-generation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mercedes Benz: Lead Generation Strategy | entity x\u00ae<\/title>\n<meta name=\"description\" content=\"Case Study: Wie entity x\u00ae Mercedes-Benz dabei unterst\u00fctzt, die organische Sichtbarkeit der B2B-Connect Plattform durch SEO zu steigern.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entityx.com\/en\/projekte\/mercedes-benz\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercedes Benz: Lead Generation Strategy | entity x\u00ae\" \/>\n<meta property=\"og:description\" content=\"Case Study: Wie entity x\u00ae Mercedes-Benz dabei unterst\u00fctzt, die organische Sichtbarkeit der B2B-Connect Plattform durch SEO zu steigern.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/entityx.com\/en\/projekte\/mercedes-benz\/\" \/>\n<meta property=\"og:site_name\" content=\"entity x\u00ae\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-11T16:24:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/entityx.com\/wp-content\/uploads\/2023\/12\/Mercedes-Header-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/entityx.com\\\/projekte\\\/mercedes-benz\\\/\",\"url\":\"https:\\\/\\\/entityx.com\\\/projekte\\\/mercedes-benz\\\/\",\"name\":\"Mercedes Benz: Lead Generation Strategy | entity x\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/entityx.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/entityx.com\\\/projekte\\\/mercedes-benz\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/entityx.com\\\/projekte\\\/mercedes-benz\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/entityx.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Mercedes-Header-scaled.jpg\",\"datePublished\":\"2026-03-11T16:24:49+00:00\",\"dateModified\":\"2026-03-11T16:24:50+00:00\",\"description\":\"Case Study: Wie entity x\u00ae Mercedes-Benz dabei unterst\u00fctzt, die organische Sichtbarkeit der B2B-Connect Plattform durch SEO zu steigern.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/entityx.com\\\/projekte\\\/mercedes-benz\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/entityx.com\\\/projekte\\\/mercedes-benz\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/entityx.com\\\/projekte\\\/mercedes-benz\\\/#primaryimage\",\"url\":\"https:\\\/\\\/entityx.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Mercedes-Header-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/entityx.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Mercedes-Header-scaled.jpg\",\"width\":1920,\"height\":1281,\"caption\":\"G 500, MANUFAKTUR oliv magno, 50,8 cm (20\\\") AMG Leichtmetallr\u00e4der im 5-Doppelspeichen-Design in MANUFAKTUR Ausf\u00fchrung, FINAL EDITION G 500 V8 \\\"green\\\", (WLTP: Kraftstoffverbrauch kombiniert 15,7-14,7 l\\\/100km, CO2-Emissionen kombiniert 356 - 334 g\\\/km);WLTP: Kraftstoffverbrauch kombiniert 15,7-14,7 l\\\/100km, CO2-Emissionen kombiniert 356 - 334 g\\\/km* G 500, MANUFAKTUR oliv magno, 50,8 cm (20\\\") AMG 5-twin-spoke light-alloy wheels in MANUFAKTUR version, FINAL EDITION G 500 V8 \\\"green\\\", (WLTP: combined fuel consumption 15.7-14.7 l\\\/100km, combined CO2 emissions 356 - 334 g\\\/km);WLTP: combined fuel consumption 15.7-14.7 l\\\/100km, combined CO2 emissions 356 - 334 g\\\/km*\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/entityx.com\\\/projekte\\\/mercedes-benz\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/entityx.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mercedes-Benz\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/entityx.com\\\/#website\",\"url\":\"https:\\\/\\\/entityx.com\\\/\",\"name\":\"entity x\u00ae\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/entityx.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/entityx.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/entityx.com\\\/#organization\",\"name\":\"Entity X\",\"url\":\"https:\\\/\\\/entityx.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/entityx.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/entityx.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/ex-logo.png\",\"contentUrl\":\"https:\\\/\\\/entityx.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/ex-logo.png\",\"width\":500,\"height\":134,\"caption\":\"Entity X\"},\"image\":{\"@id\":\"https:\\\/\\\/entityx.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/team.entityx\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/entityx?originalSubdomain=de\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mercedes Benz: Lead Generation Strategy | entity x\u00ae","description":"Case study: How entity x\u00ae helped Mercedes-Benz increase organic visibility for the B2B Connect platform with a strategic SEO approach.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/entityx.com\/en\/projekte\/mercedes-benz\/","og_locale":"en_US","og_type":"article","og_title":"Mercedes Benz: Lead Generation Strategy | entity x\u00ae","og_description":"Case Study: Wie entity x\u00ae Mercedes-Benz dabei unterst\u00fctzt, die organische Sichtbarkeit der B2B-Connect Plattform durch SEO zu steigern.","og_url":"https:\/\/entityx.com\/en\/projekte\/mercedes-benz\/","og_site_name":"entity x\u00ae","article_modified_time":"2026-03-11T16:24:50+00:00","og_image":[{"width":1920,"height":1281,"url":"https:\/\/entityx.com\/wp-content\/uploads\/2023\/12\/Mercedes-Header-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/entityx.com\/projekte\/mercedes-benz\/","url":"https:\/\/entityx.com\/projekte\/mercedes-benz\/","name":"Mercedes Benz: Lead Generation Strategy | entity x\u00ae","isPartOf":{"@id":"https:\/\/entityx.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/entityx.com\/projekte\/mercedes-benz\/#primaryimage"},"image":{"@id":"https:\/\/entityx.com\/projekte\/mercedes-benz\/#primaryimage"},"thumbnailUrl":"https:\/\/entityx.com\/wp-content\/uploads\/2023\/12\/Mercedes-Header-scaled.jpg","datePublished":"2026-03-11T16:24:49+00:00","dateModified":"2026-03-11T16:24:50+00:00","description":"Case study: How entity x\u00ae helped Mercedes-Benz increase organic visibility for the B2B Connect platform with a strategic SEO approach.","breadcrumb":{"@id":"https:\/\/entityx.com\/projekte\/mercedes-benz\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/entityx.com\/projekte\/mercedes-benz\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/entityx.com\/projekte\/mercedes-benz\/#primaryimage","url":"https:\/\/entityx.com\/wp-content\/uploads\/2023\/12\/Mercedes-Header-scaled.jpg","contentUrl":"https:\/\/entityx.com\/wp-content\/uploads\/2023\/12\/Mercedes-Header-scaled.jpg","width":1920,"height":1281,"caption":"G 500, MANUFAKTUR oliv magno, 50,8 cm (20\") AMG Leichtmetallr\u00e4der im 5-Doppelspeichen-Design in MANUFAKTUR Ausf\u00fchrung, FINAL EDITION G 500 V8 \"green\", (WLTP: Kraftstoffverbrauch kombiniert 15,7-14,7 l\/100km, CO2-Emissionen kombiniert 356 - 334 g\/km);WLTP: Kraftstoffverbrauch kombiniert 15,7-14,7 l\/100km, CO2-Emissionen kombiniert 356 - 334 g\/km* G 500, MANUFAKTUR oliv magno, 50,8 cm (20\") AMG 5-twin-spoke light-alloy wheels in MANUFAKTUR version, FINAL EDITION G 500 V8 \"green\", (WLTP: combined fuel consumption 15.7-14.7 l\/100km, combined CO2 emissions 356 - 334 g\/km);WLTP: combined fuel consumption 15.7-14.7 l\/100km, combined CO2 emissions 356 - 334 g\/km*"},{"@type":"BreadcrumbList","@id":"https:\/\/entityx.com\/projekte\/mercedes-benz\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/entityx.com\/"},{"@type":"ListItem","position":2,"name":"Mercedes-Benz"}]},{"@type":"WebSite","@id":"https:\/\/entityx.com\/#website","url":"https:\/\/entityx.com\/","name":"entity x\u00ae","description":"","publisher":{"@id":"https:\/\/entityx.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/entityx.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/entityx.com\/#organization","name":"Entity X","url":"https:\/\/entityx.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/entityx.com\/#\/schema\/logo\/image\/","url":"https:\/\/entityx.com\/wp-content\/uploads\/2023\/12\/ex-logo.png","contentUrl":"https:\/\/entityx.com\/wp-content\/uploads\/2023\/12\/ex-logo.png","width":500,"height":134,"caption":"Entity X"},"image":{"@id":"https:\/\/entityx.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/team.entityx\/","https:\/\/www.linkedin.com\/company\/entityx?originalSubdomain=de"]}]}},"_links":{"self":[{"href":"https:\/\/entityx.com\/en\/wp-json\/wp\/v2\/projekte\/5056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entityx.com\/en\/wp-json\/wp\/v2\/projekte"}],"about":[{"href":"https:\/\/entityx.com\/en\/wp-json\/wp\/v2\/types\/projekte"}],"version-history":[{"count":11,"href":"https:\/\/entityx.com\/en\/wp-json\/wp\/v2\/projekte\/5056\/revisions"}],"predecessor-version":[{"id":20297,"href":"https:\/\/entityx.com\/en\/wp-json\/wp\/v2\/projekte\/5056\/revisions\/20297"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entityx.com\/en\/wp-json\/wp\/v2\/media\/5059"}],"wp:attachment":[{"href":"https:\/\/entityx.com\/en\/wp-json\/wp\/v2\/media?parent=5056"}],"wp:term":[{"taxonomy":"project-categories","embeddable":true,"href":"https:\/\/entityx.com\/en\/wp-json\/wp\/v2\/project-categories?post=5056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}