We make sure you are there when your prospective customers are. Our rigorous testing and optimisation approaches drive incremental transactions and help you stand out when users are searching for a solution you have to offer.
Search Engine Optimisation is key to driving the overall profitability of your marketing mix. To help you achieve this goal, we offer the full suite of SEO services. From auditing and optimising your technical infrastructure to executing performance-focused content strategies – we got you covered.
Facebook, Instagram & Co have become indispensable for driving new customer acquisition, yet many brands face difficulties mastering paid social. Through meticulous testing we design account structures that enable our clients to scale. Applying behavioural psychology models to the modern social media environment, we developed an approach to systematically conceptualise ad creatives that convert.
With smartphone screens moving up in size and devices becoming increasingly advanced, mobile optimised display campaigns are getting more and more effective at driving both brand-related objectives and sales. Leveraging these trends, we conceptualise and execute campaigns across the entire display ecosystem to engage prospective customers and drive meaningful business outcomes.
Only a fraction of web traffic converts during the first session. In order to drive sales, it is essential to get in front of bounced traffic with the right message at the right time. At Entity X we make sure you get another chance and help you convert prospective customers cross-channel as efficiently as possible.
Leveraging partners can be an effective measure to drive transactions. However we do not consider our job finished by utilising affiliate networks alone. Through the extensive Entity X network of high profile affiliate partners, we help you establish partnerships that suit your brand and enable customer acquisition at lucrative conditions.
Depending on your brand and target audience you may choose from a variety of marketplaces. We help you identify the right set of marketplaces suitable to your brand’s requirements, optimise your product feeds and product listings to suit each one of them and further drive sales through targeted advertising. Analysing quantitative data, we provide you with meaningful insights that help you better understand your customers and optimise your product portfolio.
Much like SEO, CRM should be one of the profitability drivers of your marketing mix. Approaching CRM from a holistic perspective, we provide both the strategic conceptualisation of user journeys through email and direct mail marketing as well as the composition of content and operational execution of campaigns.
Unlike John Wanamaker, you should know how effectively your marketing budget is spent. This is why Entity X is your partner in all things tracking. We help you set up capable tracking infrastructure and implement conversion tracking on your website – and if you are already a little further ahead, we are your partner to realise more complex business intelligence projects.
Understanding the contribution of a touchpoint towards a successful conversion within a complete user journey still is one of the greatest challenges in modern era marketing. We help you get a better understanding of the impact of each touchpoint and channel within the overall online marketing mix. This way you can allocate your marketing budget in an informed manner, confident that it will yield the best possible return.
Have any questions? We would love to hear from you.