LivEye
For LivEye, we implemented a holistic SEO and content strategy with the aim of increasing organic visibility across the DACH region and reaching relevant decision-makers throughout the customer journey. A further focus was on positioning the brand within a technically complex and regulated market environment, as well as expanding visibility in AI-based search systems.
LivEye operates in a highly specialised market environment with complex products and a clearly defined B2B target audience. One key challenge was to build visibility in the search results and position the brand against established competitors. In addition, content had to be prepared in such a way that it met the information needs of decision-makers throughout the entire customer journey. Another significant factor was the legal complexity of the industry. Issues such as data protection (GDPR and the German Federal Data Protection Act) play a central role in the use of video technology and had to be addressed in the content strategy in a transparent and legally compliant way.
Darüber hinaus mussten Inhalte so aufbereitet werden, dass sie die Informationsbedürfnisse von Entscheidern entlang der gesamten Customer Journey abdecken.
Ein weiterer wesentlicher Faktor war die rechtliche Komplexität der Branche. Themen wie Datenschutz (DSGVO und BDSG) spielen im Einsatz von Videotechnologie eine zentrale Rolle und mussten in der Content-Strategie transparent und rechtskonform berücksichtigt werden.
At the start of the collaboration, we conducted a comprehensive SEO audit analysing the technical, structural and content-related aspects of the website. On this basis, we developed and implemented a holistic SEO strategy.
A central focus was optimising the website's technical foundation. This included resolving crawling issues, improving the page structure and making indexing more efficient.
In parallel, we carried out a range of on-site optimisations, including: optimising title and meta tags, image optimisations and implementing structured data.
Another key area was the strategic expansion of content, including: SEO-optimised landing pages for relevant use cases, expert articles on industry-specific topics and whitepapers for lead generation.
Since 2025, the strategy has additionally been extended to include GEO (Generative Engine Optimisation) measures. These included: analysing opportunities in AI-based search environments, adapting existing content for AI Overviews and optimising brand presence in generative search systems. Implementation took place in close coordination with the client, including regular weekly check-ins to set priorities and assess performance.
Die Umsetzung erfolgte in enger Abstimmung mit dem Kunden, unter anderem durch regelmäßige wöchentliche Abstimmungen zur Priorisierung und Performance-Bewertung.
The SEO and content strategy we implemented led to a marked improvement in organic performance across the DACH region, as well as a stronger presence in AI-based search environments:
By combining technical optimisations, content expansion and the integration of GEO measures, we sustainably increased organic visibility.
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Vielen Dank für Ihre Anfrage.
Wir melden uns schnellsmöglich bei Ihnen zurück
