Search Engine Advertising (SEA)
Regardless of whether your objective is to generate leads, increase efficiency or simply sell your products - we develop search engine advertising that is tailored to your goals and the needs of your target group.
Scaling Search Engine Advertising with confidence
We help you manage and develop your paid search activity efficiently. Through clear campaign structures, robust keyword analysis and transparent decision-making frameworks, we increase both efficiency and scalability. The result is an SEA setup that reduces costs and delivers more predictable performance.
Why entity x®?
- SEA strategies tailored to your objectives
- Ongoing testing to improve efficiency
- Continuous campaign optimisation
Our collaborative approach
01.
Kick-off
We analyse your current paid search structure, objectives and performance to date. Together, we set clear priorities, identify growth opportunities and define the decision-making frameworks that guide the next steps efficiently and with impact.
02.
Strategy
Based on your objectives, we develop a paid search strategy that brings together search intent, audience targeting and budget efficiency. We define clear campaign structures, prioritised growth levers and a governance framework that enables transparent, reliable decision-making.
03.
Execution
We translate the strategy into a clearly defined account structure, built around relevant keywords and precise bidding mechanisms. Through continuous refinement and close alignment, we ensure campaigns perform efficiently and adapt swiftly to market changes.
04.
Reporting
We continuously evaluate performance data, define clear KPIs and translate insights into concrete optimisation actions. Our reporting provides transparency, strengthens decision-making and supports the sustainable development of your paid search activity.
Our Clients
Each of our client relationships is a partnership. Always with the aim of jointly turning our clients' visions into reality.
When paid search fails to deliver consistently, it’s often a sign that structure is lacking and budgets aren’t being used efficiently.
High costs, limited results
Steigende CPCs und schwankende Conversions führen zu
ineffizienten Kosten und unzuverlässiger Performance. Wir analysieren Hebel, schaffen klare Strukturen und richten Ihre Kampagnen so aus, dass Budget effizienter eingesetzt und Ergebnisse stabiler werden.
No scalable structure
When campaigns only perform up to a certain point, the underlying setup often isn’t built to scale. We design frameworks that enable repeatable results, reduce risk and support growth, without sacrificing efficiency or control.
Incomplete data
Wenn Daten unvollständig, widersprüchlich oder nicht sauber zugeordnet sind, werden Optimierungen zum Risiko. Wir schaffen eine klare Datengrundlage, definieren relevante Metriken und
ermöglichen Entscheidungen, die Wirkung und Effizienz messbar verbessern.
What clients say
Since the relaunch of our online shop, entity x® has been a reliable performance marketing partner. They support us in execution, provide strategic guidance, and have played a key role in helping us achieve our revenue targets.
We’ve been working with entity x® for the past two years and couldn’t be happier with the partnership. Their expertise is outstanding, their client focus second to none, and their passion truly sets them apart. Within just one month, we were even able to double our B2B leads.
Our collaboration with entity x® across Paid Social, SEA and Display Advertising has exceeded our expectations. Through their expertise and data-led approach, they’ve helped us successfully expand into international markets.
Das Team von entity x® hat nicht nur durch fachliche Expertise einen echten Mehrwert für unser Business geliefert, sondern durch ein tiefes Verständnis für unsere Needs und eine absolut partnerschaftliche Zusammenarbeit dazu beigetragen, dass wir gemeinsame Erfolge feiern konnten.
Wir arbeiten seit über 4 Jahren im Bereich Performance Marketing mit entity x® zusammen. Fachkompetenz und Kommunikation auf Augenhöhe sind nur ein paar Schlagworte, die es diesbezüglich zu nennen gilt. Dazu ist das Team sehr sympathisch und flexibel.
We’ve been working with entity x® on our performance marketing since 2021, and they’ve become a valued partner. We approach challenges as a team, with honest, transparent communication and clear, actionable advice, always focused on what really matters.
For more than two years, entity x® has supported us across all areas of performance marketing. We especially appreciate the close, personal contact with the dedicated team, who consistently provide both strategic and creative guidance.
Working with entity x® has helped us pick up the pace in our growth while strengthening our in-house know-how. We truly value the partnership.
entity x® quickly identified the key drivers of growth, built a focused online marketing strategy around them, and delivered it at an exceptional level. As a result, our SEO and GEO efforts are now generating substantially stronger organic results.
What our clients say
LivEye
entity x® has played a key role in shaping our shift from a pure SEO focus to a broader GEO optimisation strategy, supporting us at a consistently high level throughout. We see the team as a trusted sparring partner, challenging and guiding us with real expertise and as equals in the decision-making process.
Franziska Annola
Marketing Team Lead
Omio
entity x® quickly identified the key drivers of growth, built a focused online marketing strategy around them, and delivered it at an exceptional level. As a result, our SEO and GEO efforts are now generating substantially stronger organic results.
Norman Nielsen
VP Growth
BONITA
Since the relaunch of our online shop, entity x® has been a reliable performance marketing partner. They support us in execution, provide strategic guidance, and have played a key role in helping us achieve our revenue targets.
Sarah Nawrocki
E-Commerce Specialist
Reveel Skin
We’ve been working with entity x® for the past two years and couldn’t be happier with the partnership. Their expertise is outstanding, their client focus second to none, and their passion truly sets them apart. Within just one month, we were even able to double our B2B leads.
Florian Hermsdorf
Head of Digital & New Business Models
WRSTBHVR
Our collaboration with entity x® across Paid Social, SEA and Display Advertising has exceeded our expectations. Through their expertise and data-led approach, they’ve helped us successfully expand into international markets.
Janek Feldmann
Managing Director
Megabad
The team at entity x® has delivered real value to our business — not only through their expertise, but through a deep understanding of our needs and a genuinely collaborative way of working. Their team spirit, flexibility and combined strength of knowledge have helped us improve step by step and manage our activities with far greater focus and precision.
Mara Schmidt
Head of E-Commerce
Schöffel
We’ve partnered with entity x® on performance marketing for over four years. They combine real expertise with honest, on-equal-terms communication, and they’re an incredibly personable and flexible team to work with.
Stefanie Reisinger
Senior Performance Marketing
OUI
We’ve been working with entity x® on our performance marketing since 2021, and they’ve become a valued partner. We approach challenges as a team, with honest, transparent communication and clear, actionable advice, always focused on what really matters.
Corinna Stohmayer
Head of Marketing & PR
Power Us
Working with entity x® has helped us pick up the pace in our growth while strengthening our in-house know-how. We truly value the partnership.
Julian Lindinger
CEO & Founder
FAQs
What makes our SEA approach different?
We develop paid search strategies precisely aligned with your objectives and target audiences, whether the focus is lead generation, product sales or service acquisition. Our campaigns ensure budget and business goals work in perfect sync.
Are there fixed terms for SEA consulting?
We work flexibly and tailor our engagement to your needs. The duration depends on the scope and objectives of the project. Whether you require targeted optimisation, ongoing support or full account management, we adapt our collaboration to your goals.
Does entity x® work with existing SEA accounts?
We analyse your current SEA accounts in detail, assess structural efficiency and performance drivers, and then optimise or rebuild where necessary to realise their full potential.
What exactly are Google Ads and what formats are available?
Google Ads goes far beyond traditional text ads in search results. Across the wider Google advertising network, a variety of formats are available including Display, Shopping, Video and Remarketing. This allows businesses to support different objectives with precision, from awareness to conversion.
What are the benefits of automated solutions such as Smart Bidding or Smart Creatives?
Automated bidding strategies and dynamic ad formats rely on machine learning algorithms to optimise performance in real time. They improve efficiency, enhance audience targeting and reduce the operational workload. We guide implementation carefully and apply these technologies strategically to deliver stronger results.
Can we also advertise on Bing?
Ja, wir prüfen, welche Suchmaschinen als Kanal für Ihre Zielgruppe eine Rolle spielen. Neben Google Ads unterstützen wir Sie auch mit Bing Ads. Mit über 10 % Marktanteil in Deutschland ist Bing ein relevanter Kanal, der zusätzliche Reichweite und Zielgruppen erschließen kann. Wir übernehmen Setup, Steuerung und Optimierung.
