Omio

SEO Growth Strategy Drives Greater Organic Visibility and Traffic

+11%
Impressions
+32%
Clicks
+1
successful SEO strategy

Project

For Omio, we provided holistic SEO support for the DACH region (Germany, Austria, Switzerland). The goal of the collaboration was to sustainably increase organic visibility, improve performance in search engines and optimise relevant content at both a strategic and operational level.

Objective

Omio faced the challenge of further expanding its visibility in a highly competitive market environment across the DACH region. Differing market requirements, linguistic nuances and local search intent called for a targeted, region-specific SEO strategy. The optimisation also required close integration of strategic planning and operational delivery. Content not only had to be created in line with SEO best practice, but also reviewed, optimised and implemented in the CMS efficiently. Technical adjustments such as metadata optimisations and bug fixes had to be carried out on an ongoing basis to realise the full potential of the measures.

Approach

We developed and operationally supported a comprehensive SEO strategy for the DACH region. A key component was targeted keyword research to identify relevant search terms with high potential for organic traffic. In addition, we established structured content management: SEO-compliant content briefs, quality assurance and SEO checks before publication, and the final upload of content into the relevant systems. This was complemented by a fixed operational support day each week, which included: publishing new content, optimising title and meta tags, proactively implementing new SEO measures, and making technical adjustments and bug fixes directly in the CMS. By combining strategic consultancy with operational delivery, we were able to ensure sustainable and efficient SEO support.

Results

The holistic SEO support led to a marked increase in performance across the DACH region.

  • +11% impressions
  • +32% clicks

Through the targeted optimisation of content and technical factors, we significantly increased organic visibility and achieved a lasting improvement in click-through rate. The measures laid the foundation for stable long-term rankings and continuous growth in organic traffic.

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Portrait von André Vieregge

André Vieregge

Managing Director

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