Native Advertising
We develop ad creatives that fit naturally into their environments and generate awareness at the same time. We test ad creativies, environments and target groups, optimize bidding strategies and achieve optimal results for you.
Native advertising that embeds content with impact
Native advertising integrates paid content seamlessly into digital platforms — appearing as editorial articles, feed posts or content recommendations. We develop strategy, creative and distribution based on data, ensuring your message reaches audiences in a way that feels relevant, credible and effective.
Why entity x®?
- Relevance: Formats proven to perform
- Targeted: Reaching the right audiences
- Data-led: Continuous optimization
Our collaborative approach
01.
Kick-off
We analyse target audiences, existing content and relevant media environments. On this basis, we define objectives, core messaging and placement requirements — establishing a clear framework for effective native campaigns.
02.
Strategy
We develop a native strategy that aligns content, channels and editorial environments with precision. By defining clear messaging, appropriate formats and smart placement logic, we ensure relevance and engage users in the right context.
03.
Execution
We create compelling content, select suitable publisher environments and coordinate distribution. Through aligned messaging and clearly defined format logic, we ensure your content appears credible and delivers the intended impact within its editorial context.
04.
Reporting
We continuously evaluate performance, analyse user signals and derive targeted optimisation measures. Through transparent metrics and regular review cycles, we provide a solid basis for decision-making and ensure your campaigns evolve with measurable impact.
Clients
Each of our client relationships is a partnership. Always with the aim of jointly turning our clients' visions into reality.
Without native advertising, your brand isn’t present in the spaces your audience turns to for trusted information.
Lack of visibility in the right context
Ohne Native Advertising fehlt die Sichtbarkeit in redaktionellen Umfeldern, in denen Nutzer Orientierung suchen. Wir analysieren passende Publisher-Kontexte, entwickeln relevante Inhalte und
platzieren Botschaften genau dort, wo sie Vertrauen schaffen und Entscheidungen vorbereiten.
Content that fails to cut through
Inhalte, die zu werblich wirken, werden häufig übersehen. Wir entwickeln Native-Formate, die sich in redaktionelle Strukturen
einfügen, klare Mehrwerte liefern und echte Relevanz erzeugen. So steigern wir die Aufmerksamkeit für Ihre Botschaften und erhöhen die Chance auf Interaktion.
No trusted points of contact
Fehlen glaubwürdige Berührungspunkte, bleibt die Marke austauschbar. Wir identifizieren hochwertige Umfelder, entwickeln
wirkungsorientierte Inhalte und steuern Ausspielungen datenbasiert. Damit schaffen wir Kontaktpunkte, die Vertrauen aufbauen und Nutzer gezielt weiterführen.
What our clients say
Since the relaunch of our online shop, entity x® has been a reliable performance marketing partner. They support us in execution, provide strategic guidance, and have played a key role in helping us achieve our revenue targets.
We’ve been working with entity x® for the past two years and couldn’t be happier with the partnership. Their expertise is outstanding, their client focus second to none, and their passion truly sets them apart. Within just one month, we were even able to double our B2B leads.
Our collaboration with entity x® across Paid Social, SEA and Display Advertising has exceeded our expectations. Through their expertise and data-led approach, they’ve helped us successfully expand into international markets.
The team at entity x® has delivered real value to our business — not only through their expertise, but through a deep understanding of our needs and a genuinely collaborative way of working. Their team spirit, flexibility and combined strength of knowledge have helped us improve step by step and manage our activities with far greater focus and precision.
We’ve partnered with entity x® on performance marketing for over four years. They combine real expertise with honest, on-equal-terms communication, and they’re an incredibly personable and flexible team to work with.
We’ve been working with entity x® on our performance marketing since 2021, and they’ve become a valued partner. We approach challenges as a team, with honest, transparent communication and clear, actionable advice, always focused on what really matters.
Working with entity x® has helped us pick up the pace in our growth while strengthening our in-house know-how. We truly value the partnership.
entity x® has played a key role in shaping our shift from a pure SEO focus to a broader GEO optimisation strategy, supporting us at a consistently high level throughout. We see the team as a trusted sparring partner, challenging and guiding us with real expertise and as equals in the decision-making process.
entity x® quickly identified the key drivers of growth, built a focused online marketing strategy around them, and delivered it at an exceptional level. As a result, our SEO and GEO efforts are now generating substantially stronger organic results.
What our clients say
LivEye
entity x® has played a key role in shaping our shift from a pure SEO focus to a broader GEO optimisation strategy, supporting us at a consistently high level throughout. We see the team as a trusted sparring partner, challenging and guiding us with real expertise and as equals in the decision-making process.
Franziska Annola
Marketing Team Lead
Omio
entity x® quickly identified the key drivers of growth, built a focused online marketing strategy around them, and delivered it at an exceptional level. As a result, our SEO and GEO efforts are now generating substantially stronger organic results.
Norman Nielsen
VP Growth
BONITA
Since the relaunch of our online shop, entity x® has been a reliable performance marketing partner. They support us in execution, provide strategic guidance, and have played a key role in helping us achieve our revenue targets.
Sarah Nawrocki
E-Commerce Specialist
Reveel Skin
We’ve been working with entity x® for the past two years and couldn’t be happier with the partnership. Their expertise is outstanding, their client focus second to none, and their passion truly sets them apart. Within just one month, we were even able to double our B2B leads.
Florian Hermsdorf
Head of Digital & New Business Models
WRSTBHVR
Our collaboration with entity x® across Paid Social, SEA and Display Advertising has exceeded our expectations. Through their expertise and data-led approach, they’ve helped us successfully expand into international markets.
Janek Feldmann
Managing Director
Megabad
The team at entity x® has delivered real value to our business — not only through their expertise, but through a deep understanding of our needs and a genuinely collaborative way of working. Their team spirit, flexibility and combined strength of knowledge have helped us improve step by step and manage our activities with far greater focus and precision.
Mara Schmidt
Head of E-Commerce
Schöffel
We’ve partnered with entity x® on performance marketing for over four years. They combine real expertise with honest, on-equal-terms communication, and they’re an incredibly personable and flexible team to work with.
Stefanie Reisinger
Senior Performance Marketing
OUI
We’ve been working with entity x® on our performance marketing since 2021, and they’ve become a valued partner. We approach challenges as a team, with honest, transparent communication and clear, actionable advice, always focused on what really matters.
Corinna Stohmayer
Head of Marketing & PR
Power Us
Working with entity x® has helped us pick up the pace in our growth while strengthening our in-house know-how. We truly value the partnership.
Julian Lindinger
CEO & Founder
FAQs
What is native advertising?
Native advertising is designed to blend seamlessly into the look and feel of the platform it appears on, whether as sponsored articles, content recommendations or in-feed placements.Its purpose is to align message and environment so that advertising feels relevant, contextual and non-disruptive.
What are examples of native advertising?
Native ads commonly appear as sponsored articles, in-feed placements, recommended content units ("Recommende for you") or branded features within editorial environments. They also include social media posts that mirror the look and tone of organic content, blending naturally into the user experience.
Who is native advertising best suited for?
Native advertising is particularly effective for businesses looking to build reach, strengthen brand perception or generate qualified leads, especially where audiences actively consume content during the early stages of their decision-making process.It is especially valuable for more complex products, services or niche audiences that require explanation, context and trust before conversion.
Why does entity x® take a data-led approach to native advertising?
Because performance in native depends heavily on context, placement and content quality.Through rigorous data analysis, we identify the right publishing environments, measure engagement and optimise continuously. This ensures your brand gains meaningful attention, builds credibility and delivers measurable results.
What is Outbrain?
Outbrain is a native advertising platform that distributes branded content across publisher websites. Ads appear as content recommendations within editorial environments, reaching users while they are actively engaging with related content.It is particularly effective for building reach and driving qualified traffic in relevant, high-trust contexts.
What is Criteo?
Criteo provides data-driven advertising solutions with a strong focus on commerce and performance objectives. Within native environments, the platform enables personalised ad delivery based on user behaviour and purchase intent.This allows brands to engage audiences at different stages of the customer journey and drive targeted, conversion-focused outcomes.
