Paid Social
Social media campaigns that convert. We combine systematic testing and behavioral insights to help scale your business.
Performance-driven Paid Social delivering clear results
We develop Paid Social strategies that combine data, creativity and audience. Through precise targeting, optimised campaign structures and ongoing performance analysis, we increase efficiency and impact. This ensures you reach users exactly where decisions are made.
Why entity x®?
- Precise targeting at all decision-making points
- Efficient campaign optimisation
- Scalable performance across the funnel
Our collaborative approach
01.
Kick-off
We analyse your target audiences, previous campaigns and market environments. Together, we define goals, channels and requirements. This allows us to create a solid foundation for a Paid Social strategy that sets clear priorities and is effectively aligned.
02.
Strategy
Based on data and audience logic, we develop a Paid Social strategy that combines reach, efficiency and conversion potential. We define the structure, objectives, and KPIs that enable clear and high-performance campaign management.
03.
Execution
We configure campaigns, target audiences, bidding strategies and creatives set for performance. Through continuous testing and adjustments, we ensure that your activities scale efficiently and achieve measurable results across the funnel.
04.
Reporting
We evaluate all relevant KPIs, identify potential and derive detailed optimisations. Our reporting creates transparency regarding performance, budget efficiency and goal achievement as a basis for informed decision-making.
Our Clients
Each of our client relationships is a partnership. Always with the aim of jointly turning our clients' visions into reality.
Without a clear strategic framework, Paid Social fails to deliver real impact.
High costs, poor results
Rising costs combined with poor performance are often caused by unprecise target audiences, unstable setups or a lack of campaign management. We analyse key levers, build structure and align your Paid Social so that your budget works more efficiently and results become more predictable.
Unresponsive target audiences
With not precisely defined target audiences, ad relevance suffers. Wastage increases, conversions drop and decision-making becomes uncertain. We refine your segments, use data points strategically and increase your hit rate across the funnel.
No scalable structure
Chaotic campaign structures prevent reproducible results. Testing remains random, budgets fluctuate and scaling becomes a risk. We develop clear setups, define decision-making frameworks and create a strong foundation for growth.
Our Paid Social Services
Facebook Marketing
Facebook offers broad reach and strong audience diversity. We use precise targeting options to effectively reach users across the entire funnel.
Facebook Marketing
Instagram Marketing
Instagram thrives on visual relevance. We use creative formats and dynamic ad delivery to generate awareness and boost performance.
Instagram Marketing
TikTok Marketing
TikTok reaches users through trend-based content with high engagement rates. We develop native creatives that improve reach, relevance and conversion potential.
TikTok Marketing
Pinterest Marketing
Pinterest Marketing
YouTube Ads
YouTube combines reach and powerful storytelling. We utilise video formats that make brands visible and purposefully guide users through the decision-making process.
YouTube
Ads
LinkedIn Ads
LinkedIn erreicht berufliche Zielgruppen mit hoher Fachrelevanz. Wir nutzen präzises B2B-Targeting, um qualifizierte Leads zu gewinnen und Marken im Business-Kontext zu stärken.
LinkedIn
Ads
Snapchat Ads
Snapchat ist relevant für junge, mobile Zielgruppen. Mit schnellen, aufmerksamkeitsstarken Formaten steigern wir Reichweite, Markenwirkung und kurzfristige Kampagnenergebnisse.
Snapchat
Ads
What our clients say
LivEye
entity x® has played a key role in shaping our shift from a pure SEO focus to a broader GEO optimisation strategy, supporting us at a consistently high level throughout. We see the team as a trusted sparring partner, challenging and guiding us with real expertise and as equals in the decision-making process.
Franziska Annola
Marketing Team Lead
Omio
entity x® quickly identified the key drivers of growth, built a focused online marketing strategy around them, and delivered it at an exceptional level. As a result, our SEO and GEO efforts are now generating substantially stronger organic results.
Norman Nielsen
VP Growth
BONITA
Since the relaunch of our online shop, entity x® has been a reliable performance marketing partner. They support us in execution, provide strategic guidance, and have played a key role in helping us achieve our revenue targets.
Sarah Nawrocki
E-Commerce Specialist
Reveel Skin
We’ve been working with entity x® for the past two years and couldn’t be happier with the partnership. Their expertise is outstanding, their client focus second to none, and their passion truly sets them apart. Within just one month, we were even able to double our B2B leads.
Florian Hermsdorf
Head of Digital & New Business Models
WRSTBHVR
Our collaboration with entity x® across Paid Social, SEA and Display Advertising has exceeded our expectations. Through their expertise and data-led approach, they’ve helped us successfully expand into international markets.
Janek Feldmann
Managing Director
Megabad
The team at entity x® has delivered real value to our business — not only through their expertise, but through a deep understanding of our needs and a genuinely collaborative way of working. Their team spirit, flexibility and combined strength of knowledge have helped us improve step by step and manage our activities with far greater focus and precision.
Mara Schmidt
Head of E-Commerce
Schöffel
We’ve partnered with entity x® on performance marketing for over four years. They combine real expertise with honest, on-equal-terms communication, and they’re an incredibly personable and flexible team to work with.
Stefanie Reisinger
Senior Performance Marketing
OUI
We’ve been working with entity x® on our performance marketing since 2021, and they’ve become a valued partner. We approach challenges as a team, with honest, transparent communication and clear, actionable advice, always focused on what really matters.
Corinna Stohmayer
Head of Marketing & PR
Power Us
Working with entity x® has helped us pick up the pace in our growth while strengthening our in-house know-how. We truly value the partnership.
Julian Lindinger
CEO & Founder
What our clients say
Since the relaunch of our online shop, entity x® has been a reliable performance marketing partner. They support us in execution, provide strategic guidance, and have played a key role in helping us achieve our revenue targets.
We’ve been working with entity x® for the past two years and couldn’t be happier with the partnership. Their expertise is outstanding, their client focus second to none, and their passion truly sets them apart. Within just one month, we were even able to double our B2B leads.
We’ve been working with entity x® for the past two years and couldn’t be happier with the partnership. Their expertise is outstanding, their client focus second to none, and their passion truly sets them apart. Within just one month, we were even able to double our B2B leads.
The team at entity x® has delivered real value to our business — not only through their expertise, but through a deep understanding of our needs and a genuinely collaborative way of working. Their team spirit, flexibility and combined strength of knowledge have helped us improve step by step and manage our activities with far greater focus and precision.
We’ve partnered with entity x® on performance marketing for over four years. They combine real expertise with honest, on-equal-terms communication, and they’re an incredibly personable and flexible team to work with.
We’ve been working with entity x® on our performance marketing since 2021, and they’ve become a valued partner. We approach challenges as a team, with honest, transparent communication and clear, actionable advice, always focused on what really matters.
Working with entity x® has helped us pick up the pace in our growth while strengthening our in-house know-how. We truly value the partnership.
entity x® has played a key role in shaping our shift from a pure SEO focus to a broader GEO optimisation strategy, supporting us at a consistently high level throughout. We see the team as a trusted sparring partner, challenging and guiding us with real expertise and as equals in the decision-making process.
entity x® quickly identified the key drivers of growth, built a focused online marketing strategy around them, and delivered it at an exceptional level. As a result, our SEO and GEO efforts are now generating substantially stronger organic results.
FAQs
What are the signs that Paid Social support is needed?
When costs rise, results stagnate, target audiences don't convert or campaigns fail to scale, there is usually a lack of a clear strategic framework. We help you create structure, set priorities and utilise new levers for rapid improvements.
How does entity x® improve our Paid Social performance?
We analyse your setups, target audiences, creatives and data points to identify key levers and develop a holistic campaign management strategy. This creates a solid foundation for more efficient ad delivery, lower costs and reproducible results.
How do we start our collaboration in Paid Social?
We start with an in-depth audit of your structure, target audiences, creatives and performance data. We derive priorities, actionable measures and clear decision-making frameworks. Afterwards, we accompany you with strategy, implementation and ongoing optimisation.
Does entity x® handle the day-to-day management of our campaigns?
Yes, we offer both strategic consulting and operational management. Depending on your needs, we can take over individual areas or handle the entire management process, including ongoing optimisations, reporting and collaborative sparring with your internal team.
