Marketplace Advertising
Marketplace Advertising -
present, where customers are searching.
Marketplace Advertising places your products directly on relevant online marketplaces. We manage campaigns, optimise search terms, synchronise product data and ensure visibility in the e-commerce context. This ensures we reach your customers wherever purchasing decisions are made.
Why entity x®?
- Compelling product content that converts.
- Data-driven campaign management.
- Scalable visibility across market places.
Our collaborative approach
01.
Kick-off
We analyse your products, marketplaces, competition and historical data. Together, we define priorities, targets and requirements for a targeted setup. This sets a clear foundation for maximum impact.
02.
Strategy
We develop a marketplace strategy that combines product, category and search behaviour data with ad formats. Through clear structures, prioritised product selection, and suitable placements, we create an approach that systematically increases revenue.
03.
Execution
We optimise product data, set up feeds, structure campaigns and select relevant marketplaces and formats. Through precise and continuous optimisations, we ensure that your products are visible and found efficiently.
04.
Reporting
We analyse performance across all marketplaces, evaluate search terms, placements and product trends to derive clear actionable measures. Transparent KPIs and regular review cycles enable controlled scaling.
Clients
Each of our client relationships is a partnership. Always with the aim of jointly turning our clients' visions into reality.
Wir machen Ihre Produkte genau da sichtbar, wo Ihre Zielgruppe Kaufentscheidungen trifft: Am Point of Sale.
Lack of visibility at the point of sale
Without Marketplace Advertising, products do not appear where users are buying. We analyse relevant marketplaces, optimise product data and deploy suitable formats so that your products become visible and influence purchasing decisions.
Limited reach among target audiences
Without a presence on marketplaces, you fail to reach important target audiences. We identify suitable platforms, structure campaigns and use targeted placements to unlock new reach potential and expand your market presence.
Inadequate performance control
With missing search behaviour and item performance data, optimisation remains difficult. We set up clean tracking, analyse relevant signals and derive clear, actionable measures to create transparency and sustainably improve your product performance.
What our clients say
LivEye
entity x® has played a key role in shaping our shift from a pure SEO focus to a broader GEO optimisation strategy, supporting us at a consistently high level throughout. We see the team as a trusted sparring partner, challenging and guiding us with real expertise and as equals in the decision-making process.
Franziska Annola
Marketing Team Lead
Omio
entity x® quickly identified the key drivers of growth, built a focused online marketing strategy around them, and delivered it at an exceptional level. As a result, our SEO and GEO efforts are now generating substantially stronger organic results.
Norman Nielsen
VP Growth
BONITA
Since the relaunch of our online shop, entity x® has been a reliable performance marketing partner. They support us in execution, provide strategic guidance, and have played a key role in helping us achieve our revenue targets.
Sarah Nawrocki
E-Commerce Specialist
Reveel Skin
We’ve been working with entity x® for the past two years and couldn’t be happier with the partnership. Their expertise is outstanding, their client focus second to none, and their passion truly sets them apart. Within just one month, we were even able to double our B2B leads.
Florian Hermsdorf
Head of Digital & New Business Models
WRSTBHVR
Our collaboration with entity x® across Paid Social, SEA and Display Advertising has exceeded our expectations. Through their expertise and data-led approach, they’ve helped us successfully expand into international markets.
Janek Feldmann
Managing Director
Megabad
The team at entity x® has delivered real value to our business — not only through their expertise, but through a deep understanding of our needs and a genuinely collaborative way of working. Their team spirit, flexibility and combined strength of knowledge have helped us improve step by step and manage our activities with far greater focus and precision.
Mara Schmidt
Head of E-Commerce
Schöffel
We’ve partnered with entity x® on performance marketing for over four years. They combine real expertise with honest, on-equal-terms communication, and they’re an incredibly personable and flexible team to work with.
Stefanie Reisinger
Senior Performance Marketing
OUI
We’ve been working with entity x® on our performance marketing since 2021, and they’ve become a valued partner. We approach challenges as a team, with honest, transparent communication and clear, actionable advice, always focused on what really matters.
Corinna Stohmayer
Head of Marketing & PR
Power Us
Working with entity x® has helped us pick up the pace in our growth while strengthening our in-house know-how. We truly value the partnership.
Julian Lindinger
CEO & Founder
What our clients say
Since the relaunch of our online shop, entity x® has been a reliable performance marketing partner. They support us in execution, provide strategic guidance, and have played a key role in helping us achieve our revenue targets.
We’ve been working with entity x® for the past two years and couldn’t be happier with the partnership. Their expertise is outstanding, their client focus second to none, and their passion truly sets them apart. Within just one month, we were even able to double our B2B leads.
Our collaboration with entity x® across Paid Social, SEA and Display Advertising has exceeded our expectations. Through their expertise and data-led approach, they’ve helped us successfully expand into international markets.
The team at entity x® has delivered real value to our business: not only through their technical expertise, but in particular through their deep understanding of our needs and a truly collaborative way of working.
We’ve partnered with entity x® on performance marketing for over four years. They combine real expertise with honest, on-equal-terms communication, and they’re an incredibly personable and flexible team to work with.
We’ve been working with entity x® on our performance marketing since 2021, and they’ve become a valued partner. We approach challenges as a team, with honest, transparent communication and clear, actionable advice, always focused on what really matters.
Working with entity x® has helped us pick up the pace in our growth while strengthening our in-house know-how. We truly value the partnership.
entity x® has played a key role in shaping our shift from a pure SEO focus to a broader GEO optimisation strategy, supporting us at a consistently high level throughout. We see the team as a trusted sparring partner, challenging and guiding us with real expertise and as equals in the decision-making process.
entity x® quickly identified the key drivers of growth, built a focused online marketing strategy around them, and delivered it at an exceptional level. As a result, our SEO and GEO efforts are now generating substantially stronger organic results.
FAQs
What is Marketplace Advertising?
Marketplace Advertising is all about the paid visibility of products directly on digital marketplaces. Ads appear in search results, product listings or thematic environments, helping brands reach users exactly where purchasing decisions are made.
What are examples of Marketplace Advertising?
Typical examples include Sponsored Product ads, Sponsored Brand ads, display placements, offer promotions, category placements or curated recommendations. They ensure increased visibility, reach and conversion potential directly within the marketplace environment.
Which platforms are suitable for Marketplace Advertising?
Relevant platforms include Amazon, eBay, Otto, Kaufland, Zalando, About You or other specialised marketplaces in the electronics, fashion, and home & living sectors. The options are limitless and depend on the target audience, product range and market and country strategy.
How does Marketplace Advertising work on Amazon?
Amazon utilises keyword and product logic. Ads appear in search results or on product detail pages. We optimise product data, manage bids and structure campaigns to systematically increase visibility, relevance and sales potential.
How does Marketplace Advertising work on eBay?
eBay relies on placement-based ad models that highlight products in search results and on category pages. We analyse demand, optimise listings and set up campaigns to ensure products are delivered efficiently and can be found with pinpoint accuracy.
What role does SEO play for marketplaces?
Marketplace SEO optimises product data such as titles, bullet points, categories and keywords so that products are more easily found organically. We structure listings and analyse search behaviour, thereby laying the foundation for better ranking and conversion opportunities.
What is Retail Media?
Retail Media describes advertising measures placed directly on marketplaces and retailer platforms. Ads are delivered based on user, purchase and product signals. We develop strategies that precisely integrate Retail Media formats and manage them in a measurable way.
