Megabad
The year 2022 posed a major challenge for Megabad. A sales slump in Q2 put pressure on the remaining quarters and despite a significant budget increase, revenue didn't follow. This pointed to structural inefficiencies in how the marketing budget was being allocated. On top of that, the internal marketing team was too lean to drive the results the business needed.
Initially, we were brought in to implement short-term measures to hit Q4 2022 targets while Megabad searched for a Head of E-Commerce. Once that hire was made, we took on a full marketing audit in Q1 2023, identifying and executing on the key levers to improve both efficiency and effectiveness across all marketing activities.
We stepped in at the end of Q4 as an interim solution, taking over coordination of Megabad's paid marketing. Our immediate focus was scaling paid channels to grow visibility beyond the channels typical for bath & sanitary retailers like price comparison engines and Google Ads. Alongside that, we supported leadership in the search for a Head of E-Commerce. In Q1 2023, we ran a comprehensive strategic audit covering both the marketing setup and the underlying organizational structure to surface actionable optimization potential.
Beyond the audit, we embedded dedicated experts directly into Megabad's day-to-day operations supporting both the management and marketing team across various projects. This included marketplace strategy, SEA, and strategic consulting for a data warehouse rollout. Since the start of our partnership, we've also acted as a strategic advisor on paid media mix and taken on hands-on channel management across paid social, display, and SEA.
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Vielen Dank für Ihre Anfrage.
Wir melden uns schnellsmöglich bei Ihnen zurück
