WRSTBHVR
WRSTBHVR is a fashion label from Berlin with international growth ambitions, which historically generated a large part of its online sales via marketplaces.
The desire for more independence and closer customer relationships ultimately led to a change in strategy for the brand - with less focus on the marketplace business and more focus on establishing its own online store.
The aim of the collaboration was to drive the growth of the newly launched online store. On the one hand, existing customers who had historically purchased via marketplaces were to be introduced to the label's own store and new customers were also to be generated.
As WRSTBHVR had not undertaken any performance marketing activities up to this point, entity x® took over the entire development of the client.
The first step was to plan the channel mix and allocate test budgets to determine performance benchmarks. At the same time, the setup of the marketing accounts, the tracking at channel level, which is essential for performance measurement, and the higher-level web analytics setup in the form of Google Analytics 4 were driven forward.
Once the preparations were complete, the first tests could be started and initial performance benchmarks established. Due to the still significant sales volumes via marketplaces at this time, the focus was on identifying approaches for efficiently generating new customer orders via Meta, Google Shopping and Google Search.
Thanks to the performance marketing activities, sales in the online store increased steadily and significantly over the following months.
Thanks to the performance marketing activities, sales in the online store increased steadily and significantly over the following months.
In particular, apart from the already strong collection drops, rising business-as-usual sales contributed to greater predictability in the overall business.
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