Douglas

SEA Automation for Douglas

+21%
Revenue on Google
-27%
Cost / Revenue Ratio
-10%
⌀ CPC on Google

Project

Barebells is a functional food brand and market leader in its home market of Sweden. In the DACH region, the brand is currently still in the role of challenger.To strengthen its market position and tap into the vegan target group, Barebells launched its vegan protein bars in the German-speaking market in late summer 2022. This launch was to be further strengthened through digital branding measures.

Objective

Nachdem die E-Commerce Umsätze von Douglas in den osteuropäischen Märken über einen längeren Zeitraum unbefriedigende Ergebnisse erzielte, wendete sich das Unternehmen an entity x® und beauftragte uns mit der Optimierung ihrer SEA-Aktivitäten.

Approach

As a first step, we set up new SEA accounts and developed a modern search approach designed for both automated and scalable SEA activities. Our approach also included feed optimization, automated campaign management and optimized bidding strategies.

Results

Within 3 months, we achieved revenue growth of over 21% on the same budget, significantly improving the cost-order ratios. Furthermore, the implementation of the new account structure simplified and optimized the maintenance of the Eastern European Douglas accounts, which created scope for further scaling of activities.

How can we help you?

Portrait von André Vieregge

André Vieregge

Managing Director

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