JUVIA

Customer Acquisition through Social Media and Performance Marketing

Eine Frau mit einem braunen JUVIA Pullover
+81%
Total revenue
-54%
Cost-revenue ratio
-47%
Avg. CPC on Google

Project

For the luxury loungewear brand JUVIA, we provided ongoing performance marketing management with the aim of increasing customer acquisition and optimising existing marketing channels. A further goal was to support the brand's international expansion into new markets.

Challenge

JUVIA was looking for a strategic partner in the DACH region who could manage and optimise its existing performance marketing channels. At the same time, the company was planning to expand into the Spanish and French markets and needed support with the strategic and operational delivery of this market entry.

Approach

To improve the performance marketing activities, we optimised the structure of the campaigns. On Google, we implemented semantic keyword clustering and adjusted bid management to increase campaign efficiency. The savings achieved through this were then invested in top-funnel display campaigns on Facebook and Criteo. In addition, we introduced a new campaign structure in paid social and established a structured creative testing process to improve the efficiency of customer acquisition. To support the international expansion, the team also provided an expansion manager who guided JUVIA strategically and operationally in entering the new markets.

Results

By optimising the performance marketing activities and adjusting the campaign structures, we achieved marked improvements in efficiency and revenue:

  • +81% total revenue
  • -54% cost-revenue ratio
  • -47% average CPC on Google

How can we help you?

Portrait von André Vieregge

André Vieregge

Managing Director

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