Oui
For Oui, we provided strategic SEO and content support in an e-commerce setting, with the aim of expanding organic visibility across the DACH region and unlocking additional reach through non-brand search queries. A central focus was on developing a prioritised SEO roadmap and transferring knowledge to the internal team.
Oui operates as a fashion brand in a highly competitive e-commerce environment. One key challenge was to expand organic reach beyond brand searches and make better use of relevant non-brand search queries across fashion and inspiration-led searches. At the same time, a fashion e-commerce shop has a high degree of structural complexity. Categories, product variants, filter logic and seasonal collections result in extensive page structures that need to be carefully managed from an SEO perspective. Issues such as indexing control, internal linking, metadata, structured data and page speed were particularly important here. In addition, there was a need to embed SEO knowledge more firmly within the internal team so that measures could be implemented independently.
Gleichzeitig weist ein Fashion-E-Commerce-Shop eine hohe strukturelle Komplexität auf. Kategorien, Produktvarianten, Filterlogiken und saisonale Kollektionen führen zu umfangreichen Seitenstrukturen, die aus SEO-Perspektive gezielt gesteuert werden müssen. Themen wie Indexierungssteuerung, interne Verlinkung, Meta-Daten, strukturierte Daten und Page-Speed spielten dabei eine zentrale Rolle.Darüber hinaus bestand Bedarf, SEO-Wissen stärker im internen Team zu verankern, um Maßnahmen eigenständig umsetzen zu können.
At the start of the collaboration, we conducted a comprehensive website audit. Building on this, we developed a strategic SEO roadmap addressing both short-term optimisations and long-term growth opportunities.
One key area was optimising the technical and structural SEO foundations, including:
Analysing and optimising robots.txt, sitemaps and indexing control
Further developing structured data
Optimising metadata, heading structures and image alt attributes
Analysing page speed and performance opportunities
In addition, we strategically developed the shop structure further, particularly in the area of category and filter pages:
Identifying relevant keyword clusters
Developing recommendations for SEO-optimised category and filter pages
Defining measures to improve internal linking
In parallel, we expanded the magazine section into a content hub, including:
Developing suitable content formats
Conducting keyword and topic research
Building an SEO-focused content process
A core part of the collaboration was also transferring knowledge to the internal team through regular training sessions and concrete, actionable recommendations.
The SEO and content strategy we implemented led to an improvement in organic performance across the DACH region:
+49.5% visibility index (04/2024–03/2026)
+11.4% clicks (YoY 2026 vs. 2025)
+21.0% impressions (YoY 2026 vs. 2025)
By optimising the technical SEO foundations, further developing the shop structure and expanding content and category potential, we sustainably increased organic visibility and unlocked additional reach through non-brand search queries.
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Vielen Dank für Ihre Anfrage.
Wir melden uns schnellsmöglich bei Ihnen zurück
