Schöffel
For the outdoor brand Schöffel, we implemented a performance marketing strategy with the aim of driving e-commerce growth while improving the efficiency of marketing spend. The focus was on achieving revenue growth and optimising the cost-revenue ratio across the existing performance marketing channels.
Schöffel faced the challenge of a high cost-revenue ratio in its existing performance marketing activities, which was holding back e-commerce growth. The goal of the collaboration was therefore to make the marketing activities more efficient, increase revenue through digital channels and improve the cost structure of the campaigns at the same time.
To achieve these goals, we built an optimised performance marketing structure. A key component was a granular Google account structure, which allowed for more precise campaign management. This was complemented by data-driven keyword expansions to tap into additional relevant search queries. We also deployed keyword-specific bidding strategies to further improve campaign efficiency. Alongside Google, we established Facebook and Instagram as customer acquisition channels in order to reach new audiences and unlock additional growth potential in e-commerce.
By optimising the performance marketing activities, we significantly improved both revenue and campaign efficiency:
The initiatives led to substantial e-commerce growth while reducing campaign costs at the same time.
Sorgunuz için teşekkür ederiz.
Size mümkün olan en kısa sürede geri döneceğiz.
Müşteri çok önemli, müşteriyi müşteri takip edecek. Toprağın yurdu olarak, ne matem ne de toprağın onbaşısı, aslanın yastığı.
Vielen Dank für Ihre Anfrage.
Wir melden uns schnellstmöglich bei Ihnen zurück.
Vielen Dank für Ihre Anfrage.
Wir melden uns schnellsmöglich bei Ihnen zurück
