Mercedes Benz B2B Connect
Mercedes-Benz AG aims to optimise its after-sales and spare parts business through the digital platform “B2B Connect.” The SEO project focuses on analysing the steps and level of effort required for implementation in the United Kingdom. The findings serve as the foundation for developing a global SEO rollout strategy.
The primary objective is to digitalise the after-sales market while increasing visibility through targeted SEO initiatives. To achieve this, a comprehensive SEO strategy is being developed that reflects the specific characteristics of the UK market while also serving as a blueprint for rollout in additional markets.
Status quo analysis:
Assessment of the current SEO performance in the United Kingdom.
Keyword research:
Identification of relevant keywords for the target market, including analysis of search volume and competitive landscape.
Creation of a detailed keyword list and development of content briefings to support implementation.
On-page and on-site optimisation:
Optimisation of meta tags, headings, images and on-page content.
Improvement of internal linking structures and sitemap architecture.
Creation of a detailed keyword list and development of content briefings to support implementation.
Local SEO optimisation:
Close coordination with stakeholders in the target market.
Concept development:
Evaluation of insights from the pilot market and development of a transferable framework for the global SEO strategy.
The project not only increased the platform’s visibility but also generated valuable insights for scaling the approach globally. With impressions rising by up to 86% and clicks by 66%, the initiative established a strong foundation for a successful international SEO rollout. The results highlight the importance of a structured, data-driven approach to the digital transformation of the after-sales and spare parts market.
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