Douglas

SEA Automation for Douglas

+21%
sales growth at same budget
-27%
Cost to sales ratio
-10%
Average CPC

Project

Barebells is a functional food brand and market leader in its home market of Sweden. In the DACH region, the brand is currently still in the role of challenger. To strengthen its market position and tap into the vegan target group, Barebells launched its vegan protein bars in the German-speaking market in late summer 2022. This launch was to be further strengthened through digital branding measures

Objective

After Douglas' e-commerce sales in Eastern European markets had been unsatisfactory for some time, the company turned to entity x® and commissioned us to optimize its SEA activities.

Approach

As a first step, we set up new SEA accounts and created a modern search approach designed for both automated and scalable SEA activities. Our approach also included feed optimization, automated campaign management and optimized bidding strategies.

Results

Within 3 months, we achieved revenue growth of over 21% with the same budget, significantly improving cost-order ratios. In addition, the implementation of the new account structure simplified and optimized the maintenance of the Eastern European Douglas accounts, which created scope for further scaling of activities.

How can we help you?

Maximilian Kolb

Managing Director

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