JACKS beauty line
Go-to-market strategy, expansion and scaling
Project
JACKS Beauty Line is a premium beauty brand whose core brand promise is built on the pillars of sustainability and transparency. The challenge of this project was to build the e-commerce business from the ground up while simultaneously leveraging the existing social media community to generate growth.
Objective
JACKS Beauty Line commissioned entity x® to establish their performance marketing channels with the objective of driving revenue growth by acquiring new customers.
Approach
In the first step, we developed a full-funnel strategy and opted for a marketing mix to test performance across various channels. Once we gathered enough data to formulate valid hypotheses, we adjusted the channel mix accordingly and focused on building the best performing channels (Meta and Google) from the ground up. By rigorously testing different go-to-market approaches, we succeeded in achieving initial order profitability on Meta after a short period of time. Once this milestone was reached, we expanded the channel mix and tested Criteo, Pinterest and TikTok with the aim to increase online presence while hedging upper-funnel risk through diversification.
Results
Since the beginning of our collaboration, we have successfully expanded JACKS Beauty Line's performance marketing channels and established Pinterest, Criteo, TikTok and Microsoft Ads as profitable performance channels in addition to Meta and Google. Driven by this now strong online presence, JACKS Beauty Line has achieved a revenue uplift of over 400% since the start of our partnership, all while maintaining a consistent cost/net sales ratio.
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