Karl Lagerfeld
Before we got involved in the project, Karl Lagerfeld had outsourced all of their e-commerce activities, giving them limited insight into their operations. In order to better assess the situation, Karl Lagerfeld was looking for a partner to evaluate their current e-commerce setup and identify areas for improvement, both in terms of the store and logistics, as well as performance marketing activities.
First, we analyzed the existing sales structure to identify the initial pitfalls. In the next step, we turned our attention to the performance marketing activities in order to uncover further optimization potential. In the third step, we developed an evaluation model to assess the online store and warehouse logistics. We compared Karl.com with other direct-to-consumer brands and identified various areas for improvement along the entire customer journey.
First, we analyzed the existing sales structure to identify the initial pitfalls. In the next step, we turned our attention to the performance marketing activities in order to uncover further optimization potential. In the third step, we developed an evaluation model to assess the online store and warehouse logistics. We compared Karl.com with other direct-to-consumer brands and identified various areas for improvement along the entire customer journey.
We developed a number of in-house and outsourcing scenarios and recommended a modern e-commerce setup. In addition, some immediate improvement potentials in the existing activities were implemented to optimize the advertising spend and increase the conversion rate on Karl.com.
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