GEO: Boost your brand's long-term visibility in AI systems
We ensure that AI systems such as Gemini, ChatGPT, Google AI Mode and Perplexity recommend your brand, products and services through targeted initiatives.
Your agency for successful GEO
With Generative Engine Optimisation (GEO), we optimise your digital presence for the next generation of search: AI-generated answers. We develop strategies to ensure that AI systems recognise your brand as a relevant authority and actively recommend it. Our team combines the latest technological developments with measurable data to strengthen your market position sustainably in an AI-driven environment.
Why entity x®?
- We are your strategic sparring partner
- Providing data-driven insights rather than technical jargon
- Our strategies combine GEO, SEO & PR
Our collaborative approach
01.
AI & Content Readiness Audit
We will review your technical setup, analyse your existing content and assess your brand's visibility in AI systems, as well as how these systems talk about your brand.
We analyse the range of topics covered on your website and identify any content gaps. We also assess the structure, language and multimedia elements to ensure that your content can be processed by AI.
02.
GEO Strategy
As your strategic partner, we will position GEO as a growth driver, ensuring that your brand remains visible and relevant in AI-driven searches.
03.
Execution
We implement prioritised measures on your website and off-page, continuously optimising and refining content and structures. We gradually increase your visibility on platforms such as ChatGPT, Gemini, AI Overviews and Perplexity through data-driven decisions, positioning your products and services strongly against the competition.
04.
GEO Reporting
We analyse all relevant GEO data in a structured manner to ensure transparency regarding our progress. By using clear key performance indicators, prioritised insights and regular review cycles, we create a solid foundation for decision-making and guarantee the ongoing development of your GEO initiatives.
Clients
Each of our client relationships is a partnership. Always with the aim of jointly turning our clients' visions into reality.
If brands fail to establish a presence on ChatGPT, Gemini, Perplexity and similar platforms, they will fall behind the competition.
AI is a key information channel
The number of people using AI systems as a source of information is steadily increasing. Consequently, brands that do not feature in AI-generated responses are becoming invisible.
As a GEO agency, we make sure your brand is visible to your target audience when they're looking for information.
Databased Monitoring
A well-designed tracking setup is essential if you want to increase your brand's visibility within AI systems and make a lasting impact. Our goal is to drive targeted users to your website who will convert and return, not just to generate traffic. In addition to providing prompt tracking, we also report on AI-attributed sales and leads.
Zukunftssichere Website
KI-Systeme wie ChatGPT, Gemini, Perplexity & Co. sind längst kein Trend mehr, sondern ein zusätzlicher Kanal, der das Verhalten Ihrer Kunden beeinflusst.
Als GEO-Agentur stellen wir sicher, dass Ihre Website zukunftssicher aufgestellt ist.
Unsere GEO-Services
GEO Audit
We analyse technical, content-related, and off-page factors to identify opportunities to increase your visibility in AI systems.
GEO Audit
GEO Strategy
GEO Strategy
GEO Check-ins
We are here to support you as a strategic sparring partner. During regular check-ins, we will discuss developments, KPIs, and the next steps with you.
GEO Check-ins
AI assisted Content
Creating well-researched content with the help of AI-human teams can be an effective way to scale up your content strategy. We would be happy to advise you on setting up a data-driven workflow that produces high-quality content to engage your target audience.
AI assisted Content
GEO Monitoring
Our goal is not just to generate traffic, but to drive qualified users to your site who will convert. This is why data-driven decision-making and tracking the right KPIs are so important to us.
GEO Monitoring
What clients say
entity x® has played a key role in shaping our shift from a pure SEO focus to a broader GEO optimisation strategy, supporting us at a consistently high level throughout. We see the team as a trusted sparring partner, challenging and guiding us with real expertise and as equals in the decision-making process.
entity x® quickly identified the key drivers of growth, built a focused online marketing strategy around them, and delivered it at an exceptional level. As a result, our SEO and GEO efforts are now generating substantially stronger organic results.
Since the relaunch of our online shop, entity x® has been a reliable performance marketing partner. They support us in execution, provide strategic guidance, and have played a key role in helping us achieve our revenue targets.
We’ve been working with entity x® for the past two years and couldn’t be happier with the partnership. Their expertise is outstanding, their client focus second to none, and their passion truly sets them apart. Within just one month, we were even able to double our B2B leads.
Our collaboration with entity x® across Paid Social, SEA and Display Advertising has exceeded our expectations. Through their expertise and data-led approach, they’ve helped us successfully expand into international markets.
The team at entity x® has delivered real value to our business — not only through their expertise, but through a deep understanding of our needs and a genuinely collaborative way of working. Their team spirit, flexibility and combined strength of knowledge have helped us improve step by step and manage our activities with far greater focus and precision.
We’ve partnered with entity x® on performance marketing for over four years. They combine real expertise with honest, on-equal-terms communication, and they’re an incredibly personable and flexible team to work with.
We’ve been working with entity x® on our performance marketing since 2021, and they’ve become a valued partner. We approach challenges as a team, with honest, transparent communication and clear, actionable advice, always focused on what really matters.
For more than two years, entity x® has supported us across all areas of performance marketing. We especially appreciate the close, personal contact with the dedicated team, who consistently provide both strategic and creative guidance.
Working with entity x® has helped us pick up the pace in our growth while strengthening our in-house know-how. We truly value the partnership.
What our clients say
LivEye
entity x® has played a key role in shaping our shift from a pure SEO focus to a broader GEO optimisation strategy, supporting us at a consistently high level throughout. We see the team as a trusted sparring partner, challenging and guiding us with real expertise and as equals in the decision-making process.
Franziska Annola
Marketing Team Lead
Omio
entity x® quickly identified the key drivers of growth, built a focused online marketing strategy around them, and delivered it at an exceptional level. As a result, our SEO and GEO efforts are now generating substantially stronger organic results.
Norman Nielsen
VP Growth
BONITA
Since the relaunch of our online shop, entity x® has been a reliable performance marketing partner. They support us in execution, provide strategic guidance, and have played a key role in helping us achieve our revenue targets.
Sarah Nawrocki
E-Commerce Specialist
Reveel Skin
We’ve been working with entity x® for the past two years and couldn’t be happier with the partnership. Their expertise is outstanding, their client focus second to none, and their passion truly sets them apart. Within just one month, we were even able to double our B2B leads.
Florian Hermsdorf
Head of Digital & New Business Models
WRSTBHVR
Our collaboration with entity x® across Paid Social, SEA and Display Advertising has exceeded our expectations. Through their expertise and data-led approach, they’ve helped us successfully expand into international markets.
Janek Feldmann
Managing Director
Megabad
The team at entity x® has delivered real value to our business — not only through their expertise, but through a deep understanding of our needs and a genuinely collaborative way of working. Their team spirit, flexibility and combined strength of knowledge have helped us improve step by step and manage our activities with far greater focus and precision.
Mara Schmidt
Head of E-Commerce
Schöffel
We’ve partnered with entity x® on performance marketing for over four years. They combine real expertise with honest, on-equal-terms communication, and they’re an incredibly personable and flexible team to work with.
Stefanie Reisinger
Senior Performance Marketing
OUI
We’ve been working with entity x® on our performance marketing since 2021, and they’ve become a valued partner. We approach challenges as a team, with honest, transparent communication and clear, actionable advice, always focused on what really matters.
Corinna Stohmayer
Head of Marketing & PR
Power Us
Working with entity x® has helped us pick up the pace in our growth while strengthening our in-house know-how. We truly value the partnership.
Julian Lindinger
CEO & Founder
FAQs
What is an LLM?
A Large Language Model (LLM) is an AI model that has been trained on vast quantities of text data in order to comprehend, process and produce natural language. It recognises patterns, meanings and connections within texts, and can therefore answer questions, generate content and solve complex language tasks. Examples of LLMs include ChatGPT, Gemini and Claude.
What is the difference between SEO and GEO, and do these strategies compete with one another?
SEO optimiert Inhalte für klassische Suchmaschinen, GEO für KI-Systeme wie ChatGPT oder Gemini. Beide ergänzen sich – SEO schafft Sichtbarkeit in Suchmaschinen wie Google oder Bing, GEO sorgt dafür, dass Inhalte von künstlicher Intelligenz richtig verstanden und wiedergegeben werden.
Depending on the industry and the sources that AI systems draw upon, including a Wikipedia entry can increase its visibility in LLM responses. AI systems often use Wikipedia for training and reference purposes.
Je nach Branche und Quellen, die KI-Systeme abrufen, kann ein Wikipedia-Eintrag helfen, die Sichtbarkeit in LLM-Antworten zu erhöhen. KI-Systeme nutzen Wikipedia häufig als Trainings- und Referenzquelle.
What is a prompt?
A prompt is a piece of text entered by users to provide instructions to a language model.
Are there any tools available to measure the behaviour of AI users?
There are tools that analyse how frequently brands are mentioned in large language models (LLMs), as well as the context in which they appear. It is also possible to evaluate the sentiment with which AI systems discuss the brand.
Is AI actually used for product searches?
Yes, AI is becoming more and more popular for product searches. Users formulate specific queries in the AI search. The AI then responds with specific solutions, which may include products or services. AI models often provide specific recommendations, brief comparisons, or lists of products. This means that businesses need to prepare their content in such a way that AI models recognise and suggest their own products or services as relevant solutions. With ChatGPT and Google AI Mode, e-commerce companies can use the Merchant Feed to feature their products specifically in AI responses.
