IONIQ Skincare
For IONIQ Skincare, an innovative tanning system, we developed a performance marketing strategy to boost customer acquisition for the IONIQ One sprayer. The goal of the collaboration was to enable sustainable growth and build a stable customer base despite low brand awareness.
At the time of launch, both the product and the IONIQ Skincare brand were still largely unknown. At the same time, there were ambitious growth targets that had not been met prior to the collaboration. The key challenge was to win new customers for the IONIQ One sprayer while developing a better understanding of the target audience's purchase motivations and potential barriers. In addition, the aim was to increase demand for the refill cartridges, which follows directly from acquiring new customers.
To achieve these goals, we built full-funnel account structures on Meta and Google. Given the low brand awareness and the strong competition in the self-tanning market, the customer acquisition activities placed particular focus on Meta.
Two factors played a central role here:
1. Understanding the target audience and their purchase motives
Direct customer feedback was gathered through various methods, including customer surveys and post-purchase surveys. The insights gained were used to tailor the communication and ad messaging accordingly.
2. Analysing price elasticity
Over a period of 10 weeks, we ran a price elasticity test in which different price points for the sprayer were tested. A subsequent statistical analysis helped to identify the price point that maximises revenue potential.
The measures we implemented significantly accelerated IONIQ Skincare's growth.
Beyond this, insights into purchase motivations and potential barriers to purchase were passed on to product development to support an even more customer-centric product design.
Sorgunuz için teşekkür ederiz.
Size mümkün olan en kısa sürede geri döneceğiz.
Müşteri çok önemli, müşteriyi müşteri takip edecek. Toprağın yurdu olarak, ne matem ne de toprağın onbaşısı, aslanın yastığı.
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Vielen Dank für Ihre Anfrage.
Wir melden uns schnellsmöglich bei Ihnen zurück
